My Cart


About us

Serendipity Designs is a family run company based in Melbourne.

Started in 2009 from the ground up, Ian and Hilary McKenzie decided to create a jewellery range which would offer a vast and affordable range of beautiful and unique jewellery that gave women a choice to create their own individuality, whilst keeping ahead of the fashion trends.

With Hilary's passion to be creative and Ian's extensive business experience, they were able to source unique, long wearing and ever-changing jewellery from around the world, find the best of materials, using electroplating, platinum plating, stainless steel, 18k gold and rose gold plating, genuine Swarovski crystals and 925 sterling silver. 

Our Brand Name - Why Serendipity?

In our continuing quest to find new treasures across the globe, we often discover new and exciting creations...purely by Serendipitous!

The Serendipity Woman

“Fashion is what you make it, fashion is what you want it to be”

The Serendipity Woman is a free spirit who embraces her own individuality. She loves to create her own fashion statement and has the confidence to push boundaries and experiment with different looks.

She is a beautiful soul and has a passionate approach to life. She is a woman of all spheres and knows how to bring out her best.